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Decades of research show that customers, prospects, staff and suppliers all enjoy receiving a freebie ‒ a quality, well-chosen one, to be clear. The fact that the freebie is branded promotional products does not detract from their enjoyment.
So how exactly do promotional products improve customer evaluations of your company? Keep reading to find out!
The Role Of Promotional Products
Once your target audience has received the promotional merchandise and begins to use it, they subconsciously become more aware of your brand. The result? They are more likely to purchase from you or invest in your services.
It is a proven marketing result that promotional merchandise assists with the recall of your brand name and your company’s offering while enhancing the positive nature of that memory recall.
Your well-chosen, clever promotional merchandise constantly reminds your target market about your brand and how you value your clients (teams or suppliers).
Your MOST Cost-Effective And Best ROI Marketing Tool
If you are pondering about the business value of investing in promotional merchandise, here are some motivating facts to explain why it's the best marketing tool you can invest in ‒ bar none!
You will gain a far greater ROI (return on investment) from branded merchandise than any other type of advertising.
Marketing channels such as radio and television adverts are quickly swamped by the next advert or the excited presenter’s chatter.
Radio, television and digital marketing cost far more than promotional products.
Promotional products win hands down with cost per impression compared to the cost of online impressions, airing time on TV/radio or billboard display lifespan.
This huge ROI is due to the product being kept and used for many years. The market reach is amplified when other people see the recipient using the product. Through that, you get an ‘instant brand champion” or “influencer” without any extra effort or cost on your part. The viewer immediately perceives it as a 5-star review of your brand.
Are you ready to improve your customers’ perception of your business? Star Promotional Products has your back! We offer a huge variety of the most cost-effective marketing tools customisable to your brand. From promotional drinkware and headwear to tools and technology (and more), you’re sure to find branded merchandise that makes sense to your industry. Get in touch with us to learn more about our products and pricing.